Acrogain.com
Welcome to Acrogain Sdn Bhd. We are essentially an IT company specializing in web marketing and development. We strive in delivering the RIGHT solution for our clients and we hope you will be able to find the right services that will suit your needs. Below is the list of services that we provide.
 
 

Web Design 01

At Acrogain we strive in providing the best services and quality at the most reasonable price that will definitely appeal to any budget you might have. We pride ourselves in giving creative solutions right from the start to the completion of a particular project...

Web Hosting 02

Web hosting is one of the bare necessities needed when developing a website. Big or small, we at Acrogain have the right affordable hosting plan that will be able to suit any individual or company. Our Linux hosting will provide website owners with one of the fastest and most reliable web hosting services in Malaysia...

Rich Media 03

What is rich media ?

Rich media is rapidly becoming the most effective advertising option to engage consumers in the online space...

SEM 04

Search engine marketing is the one of most highly effective method if not the most effective method of driving highly targeted visitors to your website. Our search engine marketing solutions can provide you with the one of the best available solution for your one stop online marketing needs in Malaysia...

 
 
   
 

Search EngineOptimation

 

Introduction

Search engine marketing is the one of most highly effective method if not the most effective method of driving highly targeted visitors to your website. Our search engine marketing solutions can provide you with the one of the best available solution for your one stop online marketing needs in Malaysia. With solutions that are specifically tailored for your needs, you can be assured that you are getting your money's worth.

Search engine marketing can be a handful even for advanced search engine marketers and sometimes it can even be a little overwhelming as it involves a lot of step. However at Acrogain we deliver the right solution and tool with our team of search engine marketers.

The basics of search engine marketing :

  • Search Engine Optimization
  • Keywords and Search Terms
  • Search Engine Submission
  • Link Popularity
  • Paid Inclusion
  • Pay Per Click Search Engines
  • Traffic Analysis
  • Google's PageRank

Search Engine Optimization

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results by making a particular website more accessible to search engines and increasing the number of pages indexed.

Usually, the earlier a site is presented in the search results or the higher it "ranks", the more likely searchers will visit that site. This is due to fact that searchers rarely view more than 2 page results for a particular search term or keyword. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Search engine optimization is not about tricking the search engines. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration, and making adjustments to better present the page, ranking for a particular search term can be improved.

Keywords and Search Terms

Search terms are the words and phrases that people type into the search forms of search engines. Keywords and keyphrases are the words on your website that match these search terms. It is important to understand the target audience and know the search terms they are using. Once it is known, the search terms can then be used and included in the content of the website as keywords and keyphrases. The keywords and keyphrases will also be used to promote website with pay per click or keyword based pay per impression advertising.

Search Engine Submission

The best way to get indexed or to be found by major search engines such as Google, Yahoo and Msn is to do Search Engine Submission. By submitting to the major directories that are crawled by the search engines a website can be assured of being found and indexed faster.

This is a good approach for the search engines to take because sites listed in directories have already been reviewed by an editor and been considered to be worth a listing. It will take time for the search engines to index a website after it has been listed in the major directories. So it may sometime take at least a couple more months before a website starts appearing in the index of the major search engines.

Link Popularity

Link popularity is a major factor when it comes to ranking well in search engines and drawing traffic to your site. Increasing the number of links to a website, getting quality sites to link gives an overall effect that link popularity can have on rankings. Link popularity is the number of incoming links that links to a website from other websites.

These links can be from directories, articles, or web sites. The more links that is pointing to a website, the better it is. The number and quality of links that is pointing to website are a factor that many search engines consider when determining the rank of a website. Also, the more incoming links a website have, the greater the traffic it generates. However one needs to be careful when linking with certain website as linking wrongly can cause a website to get banned.

Paid Inclusion

Paid inclusion is the process of paying search engines to index pages from a website. It is also often called PFI (Pay for Inclusion) or PPI (Pay Per Inclusion). This option is becoming more popular with both site owners and search engines. Site owners that want to get indexed quickly like it because they don't have to wait for the search engines to find their sites naturally through incoming links and listings in directories. Search engines like it because it is a way to increase revenue by charging the site owners for this service. If you have the budget and you don't want to wait, this is a good option.

Pay Per Click Search Engines

SPay per click search engines and pay per click advertising provides website owners the opportunity to buy their way to better positions on search results pages. Pay per click advertising on search engines allows website owners to choose keywords they would like their website to appear for when a search is performed. Website owners also decide how much they are willing to pay each time a person clicks on the search results. The more they are willing to pay per click, the higher the website will appear in the results for the keywords they choose

Traffic Analysis

Traffic analyses provide website owners a wealth of information about the effectiveness of their website marketing program. Website owners can then learn how their visitors are finding their website, what search terms they are using to find it, and which search terms are the best sources of traffic for a particular website.

Google's PageRank

Google explains it best at their web site:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important.""

It is important to remember that PageRank is but one factor Google uses to determine the rank of a web page in the search results. This is why you can find pages with a lower PageRank listed above pages with a higher PageRank. Google also factors in the content of the page and the pages linking to it.

 
 
 
     
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